Brooks x Jeff Staple Showroom at PFW
Brand Experience
Paris
2025
For their first-ever Paris Fashion Week presence, Brooks Running partnered with Jeff Staple to unveil the highly anticipated Staple GTS 4 collaboration. The objective was to craft a unique showroom experience that merged performance, culture, and design innovation.
In collaboration with Reed Art Department, we transformed The Pill into an immersive brand space. Our team designed and produced custom furniture, a bespoke merchandising table doubling as a dining setup, and a layout that reflected both heritage and future-forward thinking. More than a showroom, this was a dynamic hub where style, storytelling, and collaboration converged during one of fashion’s biggest moments.
Agency scope:
Design, production & installation.
